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Behaviour Library

The full repository of behavioural phenomena — every bias, effect, law, and fallacy in the Atlas, organised by the mechanism that produces it.

Cognitive Overload

We cannot process all the information around us.

Relative Judgement

We Are Drawn to Confirming Details

Repetition Salience

Asymmetric Evaluation

Oddity & Humour Salience

Time Pressure

We often have to decide quickly.

Simplicity Preference

Autonomy & Status Preservation

Investment Completion Drive

Immediacy & Relatability Bias

Agency & Impact Confidence

Limited Memory

We cannot remember everything accurately.

We Discard Specifics to Form Generalities

Experience-Dependent Memory Encoding

Reconstructive Memory

Key-Element Reduction

Need for Meaning

We prefer clear stories over uncertainty.

Pattern & Story Inference from Sparse Data

Quantitative Simplification

Temporal Judgement & Evaluation Biases

Perceived Mental Transparency

Familiarity & Favourability Valuation

Categorical Imputation